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Lee Odden

Top 5 Social Media Questions Marketers Want Answered

Lee Odden on May 21st, 2013     Online Marketing, Social Media

2013 Social Media Marketing Industry Report SME

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement?

Lucky you and lucky me, the answers to those questions are found in today’s 2013 Social Media Marketing Industry Report from Michael Stelzner and Social Media Examiner.

A few of this year’s social media statistics:

  • 86% of marketers say social media is important for their business
  • 69% plan to increase their use of YouTube
  • 58% of marketers are blogging and 62% will increase blogging in 2013
  • 49% picked Facebook as the single most important social network
Ashley Zeckman

Better Content Marketing for Improved Social Engagement: Michael Stelzner

Ashley Zeckman on Feb 14th, 2012     Content Marketing, Online Marketing, Online Marketing Summit, Social Media
Michael Stelzner's Help me launch campaign

Does your business need better content marketing like this Social Media Examiner contest participant?

michael stelzner In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment.  He wanted to see if he could repeat his previous success in a new industry.  That experiment led to the launch of Social Media Examiner in October of that same year.  Michael had been well known in the whitepaper industry and joked “I went from the king of whitepapers to the joker of social media.”

I really appreciated Michael’s insight into today’s customers and the need for change in an industry that is constantly evolving.  Below I’ve provided some highlights from what I learned from Michael Stelzner at the 2012 Online Marketing Summit.

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