social media in healthcare

How 3 of Healthcare IT’s Top Companies Are Tackling Social Media in A Highly Regulated Industry

It is no secret that consumers use the Internet to find information on physicians, treatments, and health plans. According to many critics Healthcare companies still don’t “get” social media.  While it’s true that many consumer based Healthcare organizations are slow to adopt social media, some of the worlds largest Healthcare IT companies have taken a step in the right direction.

McKesson Corporation, Dell Healthcare IT, and CareFusion were the top three Healthcare IT companies by revenue according to the 2012 Healthcare Informatics 100 Ranking report.  These companies have identified that there is value in social media, and have each taken a slightly different approach to engaging their audience.

5 Examples of Social Media in Healthcare Marketing

More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.

The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.

While it’s easy to identify demand, many healthcare marketers are not exactly sure how they might tap into the social web to reach business goals. To help understand the possible applications, consider these five examples of how the social web can work for hospitals and others in the healthcare industry:

1. Tweet Live Procedures
In the past year, social media channels have helped open up an area of healthcare previously only available to a select few: the operating room.