It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.
In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities.
Raise your hand if the scenario below sounds familiar:
A Day in the Life of a Social Media Manager
6am – 12pm
- Check company social media notifications before you even roll out of bed.
- Quickly respond to any messages or tweets
- Sneakily check for brand mentions as you’re stuck in traffic