TopRank Online Marketing

Miranda Miller

Tips for Brand Social Media Marketing Success with Agencies & Consultants

Miranda Miller on May 9th, 2013     Online Marketing, Social Media

How to work with a Social Media Marketing AgencyPlanning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan.

However, things can go wrong in social and when they do, the fallout can be massive and instantaneous. I wrote about a few examples of epic social fails recently and sometimes, brands find themselves having to defend their image over the damaging actions of an external resource. Tsk, tsk, people say. They should have handled their social media in-house and this never would have happened. This was certainly the case with Celeb Boutique, who publicly laid the blame for their insensitive #Aurora tweet at the feet of their PR agency.

Dave Folkens

How Social Media Really Works for Small Business

Dave Folkens on Jan 20th, 2011     B2C, Online Marketing, Small Business, Social Media

SMB social media marketing

One of the most common questions small business marketers are seeking to answer is, “How can I really benefit from social media?” Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it helps create a personal connection between customers and the brand.

One of the greatest benefits specifically for small businesses is that access to potential customers has increased tremendously. Rather than strictly focusing on paid advertising, word-of-mouth referrals, and in-store promotions (or a wacky mascot standing outside) businesses can now directly find customers  that may be interested in their products based on profiles, active discussions, keywords or expressed interests. This is especially key in the early stages of a business life-cycle when cash is at a premium.

TopRank Online Marketing

SES SJ: Igniting Viral Campaigns: Leveraging Consumer-Generated Content

TopRank Online Marketing on Aug 12th, 2009     Search Engine Strategies, User Generated Content

igniting-viral-campaigns
Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to.  Igniting Viral Campaigns:  Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.

Aaron Kahlow, Chairman & Founder, Online Marketing Summit moderates this panel of speakers:

  • Brian Ellefritz, Senior Manager, Social Media Marketing, Cisco Systems
  • Matthew Liu, Product Manager, YouTube Sponsored Videos
  • Greg Finn, Director of Internet Marketing, 10e20
  • Barbara Coll, CEO, WebMama.com Inc.
  • Bill Leake, President and CEO, Apogee Search

Will they give away their secret sauce?

Each presenter shared a presentation, and following all 5 was a quick Q&A:

Lee Odden

What is Your Social Media Marketing Strategy?

Lee Odden on Mar 25th, 2008     Online Marketing, Social Media
Social Media Marketing Strategy

Social Media Marketing Strategy

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:

  • Gain insight into a community of interest -You can run all the customer surveys you want, but some of the most interesting and progressive market research can be found within the social communities where your customers interact, share information and make recommendations. Tapping into the streams of dialog is a great start to engagement and social participation with your brand.

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