social media marketing tips

5 Lessons From Our Top Social Media Marketing Posts of 2014

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Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs)

Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014. From that list, we see contributions from a mix of TopRank Marketing team members, each with a unique perspective.

To provide some context behind these social media marketing posts that have attracted tens of thousands of page views and social shares, I’ve reached out to our team members to understand the lessons learned.

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Nick Ehrenberg @NickEhrenberg

Tips for Pictures That Generate Breakthrough Results in Social #SESCHI

Visuals in Social #SECHI

What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.

Cliches are Cliches Cause They Work

“A picture is worth a thousand words.” We’ve all heard the phrase, and for good reason. Especially when it comes to engaging your audience in social. Laura Roth, of Incisive Media, moderates today’s session focused on ‘harnessing the power of visuals’ in social.