Online Marketing Blog

Audience for “Integrating Blogging with Content Marketing to Inspire Action”

This week was the start of a 6 speaking event extravaganza over the next 30 days or so and what a kickoff. The inaugural Social Media Marketing World in San Diego put on by Mike Stelzner and the team at Social Media Examiner was nothing less than impressive.

When Mike told me about the event last year, I had no hesitation about saying yes. What I didn’t know was what kind of experience it would be.

With a very California warm and fuzzy feel, the practical SMMW13 conference sessions were sandwiched with inspirational and engaging keynotes from:

• Larry Benet “It’s not what you know, it’s who you know”
• Sally Hogshead “How to Fascinate With Your Social Media Messages”

Companies all over the social web are confronted with the need for  ROI in corporate blogging.

Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators  are falling short.

Why? A focus on self-promotion has many brands running out of content  ideas and time to show a return on their blog content investment. Tolerance for quantity of content and superficial social engagement metrics as a basis for results is diminishing.

Despite these challenges, blogs provide an incredible content marketing platform for connecting directly with prospects, the media, customers, new employees, investors and the industry at large.

To offer companies a roadmap to realizing these business blogging and content marketing benefits, I will be giving a presentation at the inaugural Social Media Marketing World conference in San Diego on Tuesday, April 9th.