[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ. A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She'll be sharing her smarts here and helping to elevate TopRank's Marketing to more impressive levels of awesome.]
The social web has opened the door to many opportunities for individuals to share their opinions on everything from the weather to politics to the really cute thing their dog just did. Business social media users however, must take a much more structured approach to sharing information and interacting with their prospects and clients.