Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business.
- Sixty percent of executives will watch a video before reading a word of text on their screen.
- Forty-two percent of executives have made a purchasing decision based on an online video.
- 500 years worth of YouTube videos are shared each day on Facebook.
- Over 3 billion hours of video is consumed monthly on YouTube.