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Lee Odden

How To Get Your Blog Content Shared More – More Tweets. More Likes.

Lee Odden on Oct 7th, 2010     Blogging

As more and more people join Twitter, Facebook and other social networks, bloggers are increasingly trying to get their content shared and it in-front of more people. And why wouldn’t they? A post is perceived as higher quality when it’s coming from a friends than from anywhere else.

So how can you increase the social reach and shareability of your posts? Here are a few tips:

Create good content.

Thumbs Up - Good ContentFirst and foremost it’s about good content. No one likes the same content they can find everywhere else, or content that is self-indulgent.

Create unique content that informs, educates and/or entertains. Be different, be you, be successful.

Add media.

Blog Post MediaText is great, but pictures are what most people will notice first. Add compelling graphics and/or videos to compliment your content. Try to create, or find, media that will act as a magnet and pull people in.

Lee Odden

Recipe for Blogging Success at BlogWorld New Media Expo

Lee Odden on Sep 28th, 2010     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tips, Social Media

social media SEO recipe for successMarketers like formulas and what better metaphor for successful online marketing with blogs than a recipe?

At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways:

First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology for making the most of their content and social networks.

This presentation will focus on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. I’ll outline and share examples of how to  build a Cycle of Social Media Interaction.  Specifics will include:

  • How bloggers can leverage keyword research to develop a blog editorial calendar
  • Best practices on creating and promote optimized content
Lee Odden

Facebook SEO: Optimizing for an Audience of 800 Million

Lee Odden on Aug 4th, 2010     Online Marketing, SEO, Social Media

Facebook SEOShould you optimize for Facebook? Can you improve Google search results with Facebook SEO?

At the 2009 MIMA Summit I gave a presentation on the intersection of SEO and Social Media suggesting that companies become publishers in their marketing and that the opportunity for search doesn’t just lie with Google, but also with social search.  At the time, Facebook’s internal search emerged as one of the search engine engines tracked by comScore. The idea being marketers can optimize their website content for standard search but also the content they publish within social networks and on social media content sites.

Fast forward:  comScore’s June 2010 U.S. Search Engine Rankings report shows that Facebook search queries have grown from 395 million in January of 2010 to 621 million queries in June. That’s almost half the monthly queries reported for Bing (1.7 billion) but not anywhere near the 10 billion plus queries on Google.

Lee Odden

Free Tools for Social Media Optimization

Lee Odden on Mar 10th, 2010     Online Marketing, SEO, Social Media

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are  social media and SEO tools you might find useful:

Lee Odden

Is Your Web Site SEO and Social Media Friendly?

Lee Odden on Jun 2nd, 2009     Online Marketing, SEO, SEO Tips, Social Media

search social media friendlyNumerous companies are losing vast amounts of revenue due to their web sites doing poorly in the search engines.  Web sites that are not easy to find via search miss out on attracting new customers as well as repeat customers that use Google to navigate sites they already know about. Is the same true for web sites that are not social media friendly?

People discover new sites through search, but also through recommendations made via email, word of mouth and through social media content. Making a web site social media friendly will facilitate the saving and sharing of content with others, extending reach and facilitating engagement. 

Lee Odden

Making News Content Search & Social Media Friendly

Lee Odden on May 12th, 2009     Online Marketing, Online PR, SEO, SEO Tips, Social Media

SEO & Social Media for Public RelationsChanges in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies.  Searchers increasingly expect to interact with what they find via search. 

The opportunity for Public Relations is to understand that leveraging social media as a distribution channel to attract buzz and earn links is as important as keyword optimization of social media content to improve visibility on standard search engines.  Simply put: SEO and Social Media go together like peas and carrots.

The nature of the social web encourages participation: sharing, voting, commenting and linking. Popular social content gets exposure, traffic and can result in a substantial number of relevant inbound links.  Keyword relevancy plus aboundant inbound links to content equals improved search engine visibility. Whatever keywords that are used to describe optimized news content that becomes popular within social channels like news, bookmarking and media sharing are what that content will tend to rank highly on in standard search engines.

TopRank Online Marketing

SES San Jose: Successful Tactics for Social Media Optimization

TopRank Online Marketing on Aug 20th, 2008     Online Marketing, Search Engine Strategies, Social Bookmarking, Social Media, Social Networking

SMO Reputation Management

Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well to heed the advice of the three presenters in this SES session, moderated by Pauline Ore of IBM Corporation.

As Kendall Allen, digital marketing and convergence media consultant, pointed out, social media has come a long way since the advent of the Internet. Listservs, user groups and chat rooms have given way to the networking giants of Facebook and Myspace.

Lee Odden

Web 2.0 Expo – Social Media Optimization

Lee Odden on Apr 22nd, 2008     Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Bookmarking, Social Media

My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services. Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well.

Muhammad Saleem’s portion of the presentation focuses on Social Media Optimization and Marketing 101. I’ve not met Mahammaed in person before and he’s sporting a very cool goatee with a waxed moustache.

Saleem’s presentation focuses on 4 aspects of social media:

  • Blogs
  • Social News sites
  • Social Networks
  • Online Video

Many other tools don’t have that big of an impact/conversionrate for the “average” company.

Lee Odden

FORE! A Golfer’s Guide to Social Media Marketing

Lee Odden on Jan 22nd, 2008     Social Media

standrews.jpg

[SEO and social media marketing TopRank team member Jeff Nolan has stepped up to the plate, or in this case, onto the green and submitted the following post about marketing within social media communities using golf as a metaphor. Enjoy!]

Many regular readers of Online Marketing Blog are well aware of our location amidst the cold and frozen land of Minnesota. This gets me thinking about many hobbies this time of year, most notably how I wish there were boats on the lake across from the office rather than ice houses, and that instead of building links daily, I was hitting the links daily.

Yes, you guessed it, there is no place I would rather be right now than on a golf course, which has led me to compare the disturbingly similar synergies between golf and social media.

Lee Odden

Is Your Social Media Marketing Strategy Passive or Active?

Lee Odden on Oct 16th, 2007     Social Bookmarking, Social Media, Social Networking

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions.  Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?

The way I see it, two of the most practical ways to approach promoting content via social media sites such as social bookmarking and news would best be characterized as “active” and “passive”. In fact, there are many situations where both make sense.

The kind of promotion I mean is on social news or bookmarking service wheres you can submit a URL, describe and tag it, then others in the community can comment and/or vote.

Lee Odden

Session: Video Search Optimization

Lee Odden on Aug 21st, 2007     Online Marketing, Search Engine Strategies, Social Media, Social Search

“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound links. This is great- if you have entertaining video content, right? Wrong!

It may seem at first glance, that video optimization makes sense for very particular industries and not others, but this is not the case. Although video optimization is an almost ideal search marketing tactic for individuals belonging to generation “Y”, it is not limited to this demographic. Human beings are interactive and become more engaged when stimulated. Video content plays to our visual and audio senses.

Lee Odden

Easy Social Media Optimization via Photos

Lee Odden on Feb 7th, 2007     Blogging

BloggerDesign iPhotoIn case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

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