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Lee Odden

Session: Video Search Optimization

Lee Odden on Aug 21st, 2007     Online Marketing, Search Engine Strategies, Social Media, Social Search

“Video is a compelling SEO channel,” said Sherwood Stranieri of Catalyst Online, “and social marketing and viral marketing are the driving forces behind video optimization.” We’re witnessing, with Google Universal, how digital assets are changing the landscape of search. Video, like audio files can drive unprecedented traffic as well result in a surge of inbound links. This is great- if you have entertaining video content, right? Wrong!

It may seem at first glance, that video optimization makes sense for very particular industries and not others, but this is not the case. Although video optimization is an almost ideal search marketing tactic for individuals belonging to generation “Y”, it is not limited to this demographic. Human beings are interactive and become more engaged when stimulated. Video content plays to our visual and audio senses.

Lee Odden

Easy Social Media Optimization via Photos

Lee Odden on Feb 7th, 2007     Blogging

BloggerDesign iPhotoIn case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

Lee Odden

Sunday Social Media News

Lee Odden on Jan 7th, 2007     Blogging, Marketing Industry News, Online Marketing, Public Relations, Social Search

WebProNews has posted another great video interview, this time with Todd Malicoat and Neil Patel. In this interview, Mike McDonald of WPN discusses social media optimization and digg with Todd and Neil who presented on a SMO session at SES Chicago.

Speaking of social media, Neil and Cameron’s Pronet Advertising blog was awarded “Best Blog on Social Media Optimization” in Search Engine Journal’s recent Blog Awards. Barry does the best roundup of the blog winners over at Search Engine Land though. Note to Loren: Please take notes from Barry, it would be easier to find the good stuff on SEJ!

The KBCafe Blog Awards is still taking votes until Jan 10, so be sure to visit category #11 and vote for Online Marketing Blog, Search Engine Roundtable and/or Matt Cutts.

Lee Odden

Session: Social Media Optimization

Lee Odden on Dec 12th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

This is a bit of a late post but I want to get it out there before it gets swallowed up by all the other half-finished posts in my WordPress control panel. :)

I am happy to say that the session on social media optimization with Neil Patel, Andy Hagans, Rand Fishkin, Todd Malicoat and I during SES Chicago last week went pretty well. Todd and I did not do PowerPoint presentations but we did get a few minutes to introduce ourselves and talk a little bit about SMO.

Neil started things off with a very unique and humorous explanation of Wikipedia. Basically, “Don’t spam Wikipedia.”

Rand followed up with an excellent review of the various social media sites ranging from digg to StumbleUpon to reddit. He made excellent points on how these communities are sensitive to promotion and provided general guidelines for interacting with them.

Lee Odden

SES Chicago Social Media Optimization Panel

Lee Odden on Nov 28th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Social Media

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At the upcoming Search Engine Strategies conference in Chicago I’ll be sitting in on a panel about social media optimization. Panelists include Rand Fishkin, Neil Patel, Andy Hagans, Todd Malicoat and myself. The SES San Jose version of this panel included Chris Pirillo and Danny was nice enough to allow me on the panel. I am very much looking forward to hearing and participating firsthand with some of the top SMO practitioners.

At Pubcon in Las Vegas WebProNews did a great interview with Rand, Todd and I where we touch on the whole social media optimization and marketing topic. I won’t be giving a Powerpoint presentation at SES, but I will get few minutes to share my thoughts on SMO.

Lee Odden

UnGoogle Your Marketing with Social Media

Lee Odden on Sep 14th, 2006     Google, Online Marketing, SEO, Social Media, Social Search

I think one of the ways you can sum up the idea of social media optimization and marketing is: “traffic alternatives to Google”. As great as Google is, marketers are increasingly looking for alternative and/or additional channels for content distribution and marketing and consumers for sources of information and interaction.

Some have suggested social search as an alternative. I don’t think social search will ever replace search engines as we know them today, but I do think the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other “social media”.

Lee Odden

New Tools for Social Media Optimization

Lee Odden on Aug 30th, 2006     Blog Marketing, Blog Optimization, Online Marketing, Social Bookmarking, Social Media

With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.

Screen Shot of 2 New Social Media Optimization Tools

The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.

Social Bookmarks

Lee Odden

New Rules for Social Media Optimization

Lee Odden on Aug 17th, 2006     Interactive Marketing, Online Marketing, SEO, Social Media

There is an exceptionally interesting meme developing around the idea of social media optimization. It started with Rohit Bhargava of Ogilvy Public Relations and his 5 Rules of Social Media Optimization (SMO) and this insight:

“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”

With contributions by Jeremiah Owyang, “Rules of Social Media Optimization and Cameron Olthuis, “Introduction to Social Media Optimization” who offers this take on SMO:

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