Working in the marketing department for any sized organization takes organization, dedication, innovation, and standardization. BIA/Kelsey estimates that digital marketing spending among small and midsize companies will reach $16.6 billion annually by 2015. As online marketing budgets grow there is more room for testing and implementing search and social media tools that will help streamline processes and monitor results.
With all the moving pieces involved in creating a successful online marketing program, it is easy to get caught up in the thrill of testing and purchasing new products and software tools meant to make your life easier. Believe me, I know about this first hand.
Over the past few years I’ve experienced selecting tools the right way, and the wrong way. I hope that my experience will help you better select your own approach to finding new processes and tools that will make your own social media and content marketing efforts more successful.