Social Media News Release – Separating Fact From Fiction
Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.
Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.