Even though a company sees the value of social media, it doesn’t mean the organization or its members are ready for it. Have you started something you really weren’t ready for? Sometimes it works out and other times it doesn’t.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. One of the most effective ways TopRank Online Marketing has found to assess a company’s awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey.