TopRank Online Marketing

Lee Odden

How to Overcome 4 Social Media Headaches

Lee Odden on Feb 16th, 2011     Online Marketing, Social Media

social media marketingSocial Media Marketing has taken a firmer position within the marketing mix of most companies in one way or another. For some, social web participation is a natural fit. For many others, being more social isn’t in the management DNA. ┬áRegardless, marketers are held accountable for improving the bottom line and with that comes a number of common “headaches”.

Yesterday I did a webinar with a client of ours, NewsUSA, on social media headaches. As part of the prep for that, I wrote out answers to some of the questions and thought it would be of interest to our Online Marketing Blog readers as well.

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