The purpose of the session is to find out how small companies with small budgets can freely tap the world of social media to improve business and increase sales.
Here’s what we learned from Jennifer Evans Laycock:
Take the ‘marketing’ out of Social Media Marketing because it isn’t about marketing, but rather about conversations.
In addition, there is a reason social media is called the bleeding edge, because it can hurt especially if approached in the wrong way.
Remember, when you are developing marketing plans, that the goal is not to integrate the latest big thing but rather to integrate what works. As a small guy, the people on the leading edge are other marketers and not likely to be your prospect. There’s nothing wrong with leveraging pre-established social tools.