One of the most trusted sources of marketing research and information is MarketingSherpa. I’ve been a subscriber for many years and always look forward to the reports on Search Marketing, Email Marketing and B2B Marketing. Last year MarketingSherpa started conducting research and publishing a Benchmark Report on social media marketing.
The new Social Media Marketing Benchmark Report (affiliate link) was recently released and I’ve had a few days to take a look and will provide a review for our readers.
As you can expect, this guide is a “meaty” 250 plus pages of research, charts & tables, examples and well written advice. Over 2,000 marketers participated in the survey covering a myriad of topics ranging from strategy to forecasting & budgeting to integration with other marketing channels to specific research on social applications such as Twitter, Facebook and blogs.