Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media. The challenge for organizations is that they’re often not exactly sure where to start or what will happen if they do.
For many companies, kicking off a social media effort is like jumping off a cliff. The question to consider, as asked at last week’s OMS event, is whether your company is jumping as a base jumper or a Lemming?
What I mean by that is a question as to whether your organization is following others blindly into the chasm of social web participation or are planning and preperations being made first? Are the right people being educated and given the proper tools? Is there a plan with a specific objective?