TopRank Online Marketing

Ashley Zeckman

5 Tips for Taking the “FUD” out of Twitter for Employees

Ashley Zeckman on Apr 10th, 2012     Microblogging, Online Marketing, Social Media

How to Twitter? A common question many businesses ask.

Whether you work for a large or small business, in BtoB or BtoC, or are just interested in growing your marketing and sales network, you may have been faced with a common issue:  You’re fully on board with social media, but your employees may not be.

Many organizations have done their due diligence to put together a policy which includes all the ways that employees may not use social media in connection with their brand.  However, what are some simple steps you can take that will not only take the fear out of social media, but will encourage participation?

Lee Odden

2012 Social Media Marketing Industry Report

Lee Odden on Apr 3rd, 2012     Book Reviews, Online Marketing, Social Media
Social Media Marketing Industry Report 2012

Click the image above to download your copy of the report.

While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?”

Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines of the social web to help bring some clarity to what works, what doesn’t and where to focus.

When asked about the bearing of the report on the intersection of search and social, Mike said, “With Google integrating results from its Google+ network into search, we’ll begin to see an Amazon type social proofing of search results based on the activity of friends.  This will make search even more important.” We agree!

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