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Thought Leadership on Social Media Strategy

TopRank Online Marketing on Apr 29th, 2010     Public Relations, Social Media

With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals.

But with execution all over the board how should those who are new get started?

To answer that question, we posted thoughts from a variety of marketing and web professionals on social media strategy before tactics.

It’s an ongoing debate, but the consensus among the marketing and PR crowd is clear:  strategy before tactics is the logical approach for businesses to take when engaging in social media.

Sarah Evans provides a clever analogy:

Lee Odden

Social Media Strategy – A Definitive Guide

Lee Odden on Apr 26th, 2010     Online Marketing, Social Media

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing.

There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.

Lee Odden

Benefits of Running Polls on Twitter

Lee Odden on Jan 5th, 2010     Microblogging, Online Marketing, Social Media

If you’re “on Twitter”, no doubt you’ve noticed different Tweeple running polls from time to time. We ran our first poll on Twitter over 3 years ago which resulted in the post, “Guide to Twitter as a Tool for Marketing and PR“, offering insights from other marketing and PR professionals experienced with the Twitter web site.

Polls have been popular interactive tools on web sites as far back as Angelfire and Geocities. Polls have been popular widgets on blogs too. Polls on Twitter are effective for a variety of reasons including the real time feedback and mass, yet relevant, reach that can be achieved.

To understand how running polls on Twitter may or may not be right for you, read on for 10 benefits to running Tweet Polls:

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