On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72.
The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”.
Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself.
While the Minneapolis / St. Paul Social Media Breakfast events are always well attended, this one was particularly so because of the insatiable interest in practical social media marketing insights. That and maybe the introduction of the “Social Media Gnome” pictured above. Instead of “Elf on a Shelf” think of him as a “Gnome in Your Zone” watching to make sure you’re following best practices. [Cue laugh track]