TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

15 Social Media Marketing Tips from the Land of Lakes and Bacon #SMBMSP57

Lee Odden on Sep 5th, 2013     Online Marketing, Social Media

social media tipsMinnesota hosts some of the top consumer brands in the country: Target, Best Buy, General Mills (Betty Crocker, Wheaties, Cheerios, Yoplait) 3M, Toro and many more. Social media is also a hot topic here in the land of the north with a vibrant interactive marketing community and the always awesome Social Media Breakfast, Minneapolis, St, Paul.

SMBMP holds monthly get togethers each month covering a variety of topics (not just marketing) that attract anywhere from 50 to 300 bacon and coffee hungry social media enthusiasts

As a provider of social media marketing services to major B2B brands, TopRank has been a long time supporter of SMBMSP. Recently, several of our team attended  a SMBMSP presentation from local agencies space150, Bolin and Spyder Trap on consumer brand social media case studies: Buffalo Wild Wings, Carmex, and Michelina’s.  The presentations were diverse in style and content, which, like the photo of tasty bacon above, appealed to just about everyone.

TopRank Online Marketing

21 Must-Follow Tips For Optimizing Time Spent In Social Media

TopRank Online Marketing on Sep 17th, 2009     Social Media

Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media.

These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more useful for digital marketing professionals themselves. In the spirit of optimizing your time reading this, I’m going to keep the tips brief and to the point.

1. Aggregate social content about your company, brand or even yourself into a real-time feed using one of the many tools available to do this. Bring the relevant mentions to you instead of always searching for them.

Lee Odden

25 Must Read Social Media Marketing Tips

Lee Odden on Apr 27th, 2009     Interviews, Online Marketing, Social Media, Social Media Smarts

Social Media Marketing

For Social Media Marketing Services and Training, contact TopRank Online Marketing 1-877-872-6628 .

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media strategy, how to decide on tactics and measuring success.

Lee Odden

Get Social Media Smart with 26 Tips on the Social Web

Lee Odden on Dec 5th, 2008     Marketing PR Conferences, Online Marketing, Social Media

Day one of the DMA / Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top