social media tips

21 Must-Follow Tips For Optimizing Time Spent In Social Media

Several weeks ago, I revisited the 16 rules for social media optimization. Switching things up, today I thought it would be useful to approach this slightly differently and look at how to optimize time spent in social media.

These tips aren’t necessarily just for brands or companies to follow, rather they may prove even more useful for digital marketing professionals themselves. In the spirit of optimizing your time reading this, I’m going to keep the tips brief and to the point.

1. Aggregate social content about your company, brand or even yourself into a real-time feed using one of the many tools available to do this. Bring the relevant mentions to you instead of always searching for them.

25 Must Read Social Media Marketing Tips

Social Media Marketing

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The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media strategy, how to decide on tactics and measuring success.

Get Social Media Smart with 26 Tips on the Social Web

Day one of the DMA / Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry