social media tools

4 Time Management Tips for Social Media Managers

social media time management tips

It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up.

In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities.

Raise your hand if the scenario below sounds familiar:

A Day in the Life of a Social Media Manager

6am – 12pm

  • Check company social media notifications before you even roll out of bed.
  • Quickly respond to any messages or tweets
  • Sneakily check for brand mentions as you’re stuck in traffic

Updated! A Master List of Social Media Marketing Management Tools

Social Media Marketing Management Tools

Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools.

During your journey through the 3D chess of social media tool options, you’ll have many decisions to make: Which tool should you start with? Should you use specialized or multi-purpose tools? What features distinguish basic from intermediate to advanced and when should you upgrade?

With the help of Emeric Ernoult (CEO of AgoraPulse, which is included in the list), we’ve updated our list of social media marketing management tools to help lead you in the direction of answering those questions. The list below contains information on 22 of the best social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web.

12 Tools to Help You Optimize Your Social Media Marketing Results

Friez and Cleary at #SMMW15

Strategy gives you direction, but tools help you get there quicker, says Ian Cleary, founder, RazorSocial at Social Media Marketing World. Once you have a strategy, then you need tools to help you save time and provide value.

Twenty-six percent of marketers spend 6-10 hours a week on social media. Let’s explore twelve possible problems and the tools that can help solve those problems and make you more productive.

12 problems and the tools to solve them

1. People not seeing your content? Consider using PostPlanner, which was just a Facebook planner up until it recently added Twitter. You can –

  • Schedule content
  • Decide what type of content to share
  • Discover new content
  • Allows you to create a queue of content

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Ian Cleary Presenting at New Media Expo 2014If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well.  We overwork.  There has to be a better way.  This is where the tools come into play.  In his New Media Expo 2014 session, Ian Cleary reviewed 15 Social Media Tools to Become a More Productive and Effective Blogger.

Some are designed to help you find content to write, others to automate and monitor, or optimize. Regardless, they can all help make your social media life a little easier.

Finding The Best Content To Write

3 Tools to Help You Find Influencers in Social

Finding Influencers on Social MediaInfluencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.

There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

Engage influencers with social toolsThis month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!

Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity.

Social Media Night Out: 8 Tips To Get You Through The Evening

DJ NightclubAfter a long and stressful week at the office it’s time to kick back, relax, and make the most of your weekend.  The easy option might be to stay in, order take-out, or watch Golden Girls reruns.  However, you might also be ready to blow off some steam.  Let’s face it, as attractive as a lazy night on the couch sounds, you know once you put in the extra effort a night out will be much more fun.

Comparatively, there are two ways to plan a social media strategy.

  • Plan 1 consists of a lazy and solo mission where you simply share a few things here and there that are just a regurgitation of social media stories and promotions that your readers have already heard.

45 SEO and Social Media Tools #SESLondon

Social SEO Tools

I really lucked out after moderating the morning session at SES London on Social Media Tools by joining the SEO Tools of the Trade session that followed. Both sessions had great speakers and I’ve decided to combine my notes for both into one post about social media automation tools and SEO tools.

The sources for the SEO tool recommendations include:  Richard Baxter of SEOGadget, Dave Naylor from Bronco, and Neil Walker from Just Search. The social media tool recommendations came from Andrew Girdwood from bigmouthmedia, Paul Madden from Automica and Marcus Tober from SearchMetrics.

Before I get into the list of tools, I feel compelled to share a quote that I’ve often used to give people context for tool use, since it’s so important to use them for scale, efficiency and to gain a competitive advantage:

Scoop.It: The Topic-Centric Curation Tool

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.  I cannot begin to express how valuable content curation can be if done right.  It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.  In my search for a new means of marketing I came across a tool called Scoop.It.  Below I have detailed my review of this tool including some of it’s cool features.

Boost Your Digital PR & Marketing Skills with Social Media Optimization

social media optimization PRSA 2011By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week.

Information production, sharing and consumption is accelerating faster than marketers (or consumers) can keep up with. A lot of that information is user generated content from social sharing and networking sites. Internet Marketers have long been savvy about creating, optimizing and promoting content that’s findable and relevant for target audiences.  Marketers aren’t the only corporate departments creating content in need of an audience though.

Timely vs. Buffer – Which Timed Tweets Tool is Right for You?

Twitter ToolsIn my quest to find a more efficient and effective way to leverage Twitter, I’ve come across a plethora of new and interesting social media tools.

Recently, I’ve been testing two tools that surfaced in my research, Timely and Buffer, which I classify as tweet timing tools.  Timely is a product of the folks at Flowtown and Buffer is from the co-creator of OnePage.

This relatively new and emerging class of tools helps users schedule their tweets based on the best time of day based on the probability of click or a re-tweet.  They both appear to use an algorithm that is able to discern what time of day the majority of your users will see your tweet, increasing the probability that someone will re-tweet it.