Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:
- University of Massachusetts-Dartmouth’s Center for Marketing Research – Inc. 500 Companies Fast Adopters of Social Media
- Yahoo! and comScore Networks Study Reveals Influential Consumers Can Be Reached Through Search, Social Media and Communication Tools
I am curious what kinds of social media that search marketers and readers of Online Marketing Blog use the most often, so here’s a poll for you.
What kind of social media do you personally use most often?