Over the past 6 months we’ve been doing a bit of resource aggregation regarding social media both as a practical application for marketing client content online as well as reviewing research conducted on social media usage. There’s not a lot of research out there but here are a few interesting reports:
- University of Massachusetts-Dartmouth’s Center for Marketing Research - Inc. 500 Companies Fast Adopters of Social Media
- Yahoo! and comScore Networks Study Reveals Influential Consumers Can Be Reached Through Search, Social Media and Communication Tools
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