social media workshop

Social Media Workshops & Training – A Journey, Not a Destination

AudienceIn a past life during my career in the business world, I was a corporate trainer. Interestingly, I received training on becoming an instructor from the Army (Reserves) and the corporate world at the same time. Many of the core principles were very similar (understand your audience, clear learning objectives, inform and interact, evaluate for competence), although the subject matter was clearly different.

One of the key lessons I learned after developing various training programs and running hundreds of people through them is that skills development is never finished for a company. The temptation to create a certification program and then consider your staff “trained” is simply not realistic. This is especially true when it comes to the multi-dimensional aspects of social media and what it means for improving business.

Get Social Media Smart with 26 Tips on the Social Web

Day one of the DMA / Social Media Smarts workshop kicked off covering a tremendous amount of information including defining social media, practical examples & case studies and blogging soup to nuts. Creating, marketing and measuring blog results was covered in 3 different modules.

Social media and making sense out of the social web is a hot topic and I applaud the organizations that sent people to New York this week for our workshop.

During the first day I asked attendees what their learning objectives were which I thought were consistent with most people entering the social media space:

  • Build a social media strategy for our organization
  • Learn what social media tools to pay attention to and which to ignore for a specific industry