SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers

Top Marketing SlideShares for Content MarketersAt TopRank Online Marketing, we’ve been singing SlideShare’s praises for years. With over 50 pieces of content shared through the platform, some closing in on 100,000 views, we’re well aware of its power and potential.

Forbes calls SlideShare the “Quiet Giant of Content Marketing” with good reason; with 60 million monthly visitors, it’s one of the top 200 most visited sites in the world. Yet Joe Pulizzi says Slideshare is the “most underutilized content distribution tool” in content marketing today and he’s right. How can marketers make best use of this incredible resource?

Inside #NASASocial: How Real-World Events Build Social Media Advocates

Tom Marshburn, Kevin Ford and Chris Hadfield chat live with #NASASocial participants.

Astronauts Tom Marshburn, Kevin Ford and Chris Hadfield chat live from the International Space Station with #NASASocial participants.

February 20th, NASA hosted a special event at their Washington headquarters in which a group of their social fans attended a day of tours, expert talks and even a livechat with astronauts on the International Space Station. My son and I are fortunate to have participated and on top of the insider look we had at NASA research, we learned a great deal about the power of social media advocacy, as well.

So what happens when an organization puts 150 of their loyal social media fans in one room for a fantastic, exclusive experience? Brand building and social reach magic, judging by the results of yesterday’s #NASASocial.

Social Media Marketing Fatal Attraction: When Content Earns Your Brand the Wrong Type of Attention

Fatal AttractionYou’re probably familiar with at least a few social media horror stories; those epic hate-bombing situations, where companies commit social suicide in one way or another and pay for it very publicly. One such company was Boners BBQ, who posted on their Facebook page a picture of a customer who had written an unfavorable Yelp review… and captioned it with a rant which included calling her horrible names and accusing her of not tipping the staff (see the full story by Scott Stratten at Unmarketing).

The fatal attraction I speak of is more insidious, less intentional, yet can chip away at your time and resources, effectively undermining your social efforts and hurting your ROI. Is your social content attracting the wrong type of attention?

Link Building for Beginners in 3 Simple Steps

Alison Groves from Raven Tools talks link building in an introductory SEO track at NMX Las Vegas.Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves, Product Coordinator at Raven Internet Marketing Tools.

Groves presented her three simple steps to link building for businesses in a presentation this morning at NMX Las Vegas. Her process, she says, revolves around relationship building and nurturing in order to earn mentions from relevant websites. We need to focus less on the technical and more on attracting targeted traffic by getting our sites in front of the people most likely to be interested in our product or service, she said.

With those goals in mind, here are Groves’ three simple steps for link building:

Lee Odden’s War of Words: Myth-Busting Social, Content Marketing & SEO at NMX

Lee Odden answers audience questions about content marketing, social media and SEO.Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas.

The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson Wells and spawned a mass fear that Mars aliens were on their way to take over Earth. There is much misinformation in content marketing, social media and SEO that the hype spreads much like the alien myths of days gone by, says Lee.

Social Influence and Why Brands Need to Care #NMX

The panel from Social Influence for Brands at NMX Las Vegas on stage.Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday.

Jonathan Dick, Director of Business Development at Klout,  kicked off the conversation with his thoughts that brands do care, though they may struggle to understand or measure their influence.

Andy Levey, Senior Manager of New Media & Analytics at Cirque du Soleil, believes social influence is incredibly important for brands to connect with and engage fans. “It’s all about them; if we don’t have fans talking about us, we’re not in business,” he said. Cirque du Soleil are lucky, Levey admits. Their brand is creative and entertaining; many businesses lack this stroke of good fortune. What can you do if your brand isn’t inherently entertaining or you’re not in the media space and therefore informative by nature?

Social Media Marketing UFC Style with Dana White at #NMX

Social media tips for businesses from Dana white, onstage at NMX Las VegasIf you had to put a value on the UFC, what would it be? You wouldn’t be remiss to put it in the hundreds of millions, or even billions. Dana White got into the UFC for $2 million and people thought he and his partners were out of their minds for paying even that much. Yet today, UFC is a multi-million dollar business, with over 9 million fans on Facebook and 800,000 Twitter followers. This is a highly engaged community White has built; currently, there are over 400,000 people talking about UFC on Facebook alone.

They had an uphill battle from the start; porn was allowed on pay-per-view TV, yet ultimate fighting wasn’t, he points out. White joined Forbes Managing Editor Bruce Upbin on stage for the second keynote Monday morning at NMX Las Vegas to share the story of his organization’s incredible rise from little more than an idea, to an international on and offline cash machine.

The 12 Days of Social Media & Content Marketing

12 Days of Social Media and Content MarketingThe team at TopRank Online Marketing would like to wish our online community a very merry holiday season.  I for one get very nostalgic around the holidays and count down the days (starting in October) until I get to gather with family and friends to share a meal and make new memories.

For many families, part of the holiday tradition includes singing carols and watching Christmas movies from their childhood.  There is one song in particular that gets stuck in my head every holiday season is The Twelve Days of Christmas.  For a fun spin on a classic we bring you some of our favorite tips for the 12 Days of Social Media, Content Marketing & SEO.

On the __ day of Christmas my true love gave to me…

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Attract Engage Convert Brand FansWouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?

A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.

Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Your most loyal fans are now exponentially louder, more influential, and able to spread the word about your brand just as quickly as they can thumb-type a status update or tweet.

5 Strategies to Increase Conversion in a Social World from #SESCHI

Conversion Optimization in Social World - Tim Ash SES Chicago95% of decisions are considered preconscious.  In fact, the majority of decisions we, as humans, make are automatic or based on “gut feel”, rather than conscious decision making.

So then why are so many businesses building websites for consumers who view and act based on their rational brain? This is the question Tim Ash (@tim_ash) posits during his SES Chicago session “Beyond the Click: Conversion in the Social World.”

The human brain, shaped by thousands of years of evolution, is highly influential on our online decision making. So marketers must look for opportunities to make the conversion process as intuitive, consistent and automatic as possible.

Taking the evolutionary approach, here are five strategies for increasing conversions in a social world, from Tim Ash.

Be Afraid: 33 Scary Online Marketing Tales of SEO, Social Media & Content Marketing

Scary Online MarketingHappy Halloween to all the online marketing ghosts, ghouls, and goblins out there.

Have you ever heard or received a really bad piece of online marketing advice?  Maybe the recommendation was founded on total hearsay, completely out of date or you discovered that the suggestions actually hurt, rather than helped? Scary! At one time or another we’ve all received the trick and not the treat in our internet marketing candy basket.

In this post you’ll find 20 scary SEO, social media and content marketing tales from the team at TopRank Online Marketing and from our friends on Twitter @TopRank, fans on Lee’s Facebook page and the TopRank Facebook page.

BOO! Scary Stories From the Crypt

1 – Classic scary: “Build great content and it will attract visitors all on it’s own. SEO isn’t necessary for good content to stand out.”

2012 – 25 Women Who Rock Social Media

25 Women Who Rock Social Media 2012A great opportunity that comes with a marketing blog that has over 50,000 subscribers is to recognize people who are doing great and interesting things. We do that in several different ways and one of the most popular is the list of 25 Women Who Rock Social Media. Check out the 2010 list for the back-story on the origination and for the initial 25 honorees. Here’s the 2011 list who nominated the amazing women below.

There’s meaningful and impactful work being done for and using the social web by these women. It brings great satisfaction to draw attention to the people who are a part of advancing social technologies for business and those who use social media to make a difference.