Social Media & SEO at Search Congress Barcelona

search congress barcelona 2011Yesterday I spoke at Search Congress in Barcelona Spain on the topic of improving online marketing (and PR) with Social Media and SEO. My co-panelist was Aaron Kahlow of Online Marketing Connect and the moderator was the famous Massimo Burgio.

Just before the event, Massimo suggested we break out our Spanglish in the presentations plus I ran into Bryan Eisenberg who did a keynote – unexpectedly in Spanish because the translator didn’t show. “Gracias” and “si” are about all I know, so you can imagine the situation.

Speaking and presenting all in English wouldn’t be very considerate to the audience, so I decided to use Google translator (suggested by Mike Grehan) and translate most of my slides from English to Catalan. The presentation went over fairly well I think:

MarketingSherpa 2011 SEO & Social Media Benchmark Report

marketingsherpa sem report 2011MarketingSherpa has done it again with their SEM report for 2011. With the help of Lead Author, Research Analyst Jen Doyle, they’ve put together an excellent resource for marketers looking for strategic guidance as well as real data about search engine marketing.

This particular report focuses on Search Engine Optimization with an emphasis on the interplay of search and social media, two topics that are very near and dear to the consulting practice at TopRank Online Marketing.

According to the MarketingSherpa report, 64% of marketers surveyed are integrating social media into their search marketing plans which syncs well with the soon to be released SEOmoz SEO Industry Report, which cites 71% of the 10k plus search marketers that responded as leveraging social tools such as Facebook, Twitter and YouTube.

Recipe for Blogging Success at BlogWorld New Media Expo

social media SEO recipe for successMarketers like formulas and what better metaphor for successful online marketing with blogs than a recipe?

At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways:

First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology for making the most of their content and social networks.

This presentation will focus on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. I’ll outline and share examples of how to  build a Cycle of Social Media Interaction.  Specifics will include:

  • How bloggers can leverage keyword research to develop a blog editorial calendar
  • Best practices on creating and promote optimized content

Video: Cycle of Social & SEO

While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow?

Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of incorporating search and social media keywords to guide content marketing optimization efforts. Combine optimized social media content with promotions to increase the traffic and sharing that will provide subsequent data to mine even more effective content ideas.

YouTube Preview Image

Please let me know if you like this format of content. I’ve been doing more video interviews of other people in the search and social media marketing industry lately but I haven’t used video to share my own ideas. In the interest of making this blog even more interesting and useful, your feedback is greatly appreciated!

Social Media SEO Success with Blogging

Army Golden Knights

Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)

My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.

(Thanks to Lt Colonel Joe Martin for the photo taken right after the presentation. His team were literally sponges for information at the event.)

Content Marketing Optimization – SES SF 2010

TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization.  Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success.

The core of any search or social media marketing program focuses on content.  But what exactly is content marketing?  It’s creating and distributing relevant content to attract, acquire and engage customers which you know detailed information about.

It’s different than search – where you’re seeking in-demand phrases and creating content.  In content marketing, which grew out of the B2B marketing space, you’re developing personas.  In addition to this you should activate the intersection of search and content marketing.

4 Steps to Social Media SEO Success

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging  optimized content for discovery through search and how to develop social networks to engage customers and promote content.  It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Social SEO

BIGLIST Social SEO Blogs Update 031110

BIGLIST SEO Blogs

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs.  Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.

LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms.  Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest.

Free Tools for Social Media Optimization

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are  social media and SEO tools you might find useful:

15 Social Media Answers From OMS10

Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:

  • Chris Baggott, CEO, Compendium Blogware
  • Lee Odden, CEO, TopRank Online Marketing
  • Michael Senger, CEO & Founder, StoneMass
  • Caitlin McCabe, Founder, WhiteLabel Marketing
  • Ben Hanna, VP Marketing, Business.com

That’s a lot of people for a panel, so moderator Jason Baer decided that in the spirit of Twitter, we’d keep bios, questions and answers succinct and at 140 characters or less.

For those that can’t be here I thought I’d share the prep questions and my short answers with you. If you’re at OMS and you live blog this Social Media Leaders Forum, please leave a link in the comments.

Top 10 Social SEO Posts of 2009

You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI?  Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.

Out of the 300 or so posts published in 2009, I’ve picked the best of the year based on a mix of my own opinion and metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking, Twitter and similar services using PostRank.

Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!

How to Save Money on Social SEO Consulting

Cost Saving Tips on Social SEOSocial Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.

While businesses decide to push or pull budgets, companies that are focused on winning market share and driving revenue are soundly and consistently investing in a mix of digital tactics involving search, email, online PR and of course, social media.  Adding to the marketing mix often means outsourcing and good consultants are not cheap.