Social SEO & Channels of Distribution

blog marketing

At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.

I see several key opportunities with a unified SEO and Social Media strategy:

1. Social media involvement produces content. Content that is optimized and linked to, does well in search engines like Google, Yahoo and Bing. Therefore, optimized social content and the digital assets that are common to social media (images, video, audio and widgets) are all optimization opportunities.  Better search engine visibility means more traffic to social media content from customers that are looking for it.

How Does Social Media Affect Search Marketing?

Social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels?

I think the answer is all of the above, depending on the situation.  The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing.

How does social media affect search marketing?

Searcher expectations have changed.  – Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.