At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search engine visibility.
I see several key opportunities with a unified SEO and Social Media strategy:
1. Social media involvement produces content. Content that is optimized and linked to, does well in search engines like Google, Yahoo and Bing. Therefore, optimized social content and the digital assets that are common to social media (images, video, audio and widgets) are all optimization opportunities. Better search engine visibility means more traffic to social media content from customers that are looking for it.