Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later decided they no longer wanted to see that company’s post. Are you doing everything you can to not only keep customers reading with relevant posts, but also providing content that is easily shared?
Tip #1 - Make Sharing a Breeze
I know there may be skeptics out there when it comes to adding social sharing buttons to your website but there are some things I would like you to think about. Try to consider sharing buttons housed on your website, blog, or email campaigns as low hanging fruit when it comes to sharing content. A recent study by BrightEdge found that of the 4 million tweets analyzed, websites that had a Twitter share button were 7 times more likely to have increased mentions on the social media platform. If simply adding a few share widgets to your website could create 7 times the amount of sharing, is there any reason not to do it?