social web roi

SES SJ: Turning The Social Web Into Real ROI

social-web-roi

Day one of SES continues with the hot topic of turning the social web into real ROI.  Everyone knows the social web is essential to how we live our lives and stay connected, but many marketers aren’t finding returns on their ad spends.

Tim Kendall, Director of Monetization for Facebook moderates this heated session with speakers (R to L in the image):

  • Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
  • Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
  • Claudia Virgilio, Vice President Western Region, Performics

Focusing on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns, this discussion had valuable takeaways for marketers interested in social media advertising.