I was recently reading a post on Marc Pentermann’s blog that suggests social media optimization is pretty much SPAM for social media. My comments about that are as follows:
I think the issue of SPAM and any kind of marketing will always exist regardless of the medium. Email, web pages, blogs and social media are all susceptible.
Just because it is possible to SPAM a medium does not invalidate that medium. Should we not send email because others use it for SPAM? That would not make sense.
It is also important to note that SPAM-focused efforts are not long term marketing solutions. Leveraging the opportunities with social media makes it easier for marketers to reach their intended audience and for users to find and share the content they’re interested in.
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