socisocial media management

Social Media Overload: When is Enough Too Much?

The onslaught of new social media sites has fundamentally changed the role of any marketing or communications professional. Every day millions of users are spending significant periods of time on social networks. In 2010, social media use represented 22 percent of the time spent online by users. The impact of social media on business cannot be ignored but how much is too much?

For many organizations, hiring a social media specialist isn’t a viable option due to budget constraints or the responsibility for managing the social media programs falls on the shoulders of the communications department. It’s a role often already filled with deadlines and juggling of priorities between internal and external efforts, media relations, content creation, meetings and more.