speaking at conferences

How Not to Suck Being a Conference Moderator or Speaker

Best looking audience at PRSA International

A fine looking audience at PRSA International 2010.

There are several roles to be played at successful industry conferences. Most of my experience is specific to Search, PR and Direct Marketing events – assuming social media and interactive fit in there somewhere as well.

What roles? There’s the conference organizer and all that comes with the logistics of running the event, programming content and facilitating sponsors and advertisers.  That also includes an advisory board of some type. There are the paid and media sponsors, exhibitors, delegates, speakers and moderators.  There are also often various volunteers.