SEO Basics: Unlocking Content for Search Engines

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise.

One of the questions that came up was related to a site that has most of it’s content behind a login. Because search engine spiders don’t/can’t fill out forms (with some exceptions) they cannot find the content behind the login to index and include in the search results.

Why would you want your “members access only” content available to search engines?