What exactly is a sponsored post? The simple answer is: a company pays a blogger cash to blog about their product or service. This is different than an advertorial since the blogger is paid cash to write the content as opposed to the sponsor creating the message.
An entire cottage industry of companies such as IZEA, Smorty and a slew of others have sprung up to offer a variety of methods to pay for sponsored posts. Some require bloggers to say good things. Others tell bloggers they are free to write what they wish. But in either case, there are potential risks involved marketers should be aware of.