Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn’t that hard. Yet for your social content to be effective in marketing, at least a good portion must be relevant to your brand, as well. You know the deal, though; if you’re only talking about your brand or products, fans get bored with your self-promotion.
Special occasions and holidays offer marketers a great chance to get creative with their social content, to capture the attention of an increasingly attention-deficit audience. Yet simply being an Irish company doesn’t make your product or service relevant on an Irish holiday. Being a Canadian, or American, company doesn’t guarantee relevance on holidays specific to North America, either.