Online Marketing Blog

I’ve been testing out FeedBurners StandardStats package and it’s a great start for a free stats program. The data seem to be online with Google Analytics and the look and feel is great for the non-techie person.

Starting off, the setup is easy. Just log into your FeedBurner account and activate StandardStats. One click of the button and your done with step one. The next step is to implement the code on your site and I think it could be easier.

Currently, you choose your blogging platform from the dropdown and it gives you the code to add to your template. It tells you where to put it but I think it’s a bit much for average users. For example, you have to put the code in the post-meta loop. Everyone knows where that is right?

When I built the FB StandardStats plugin I built it to make it easy to add in the necessary code to get the new StandardStats up and running. People mentioned that it worked with FeedFlare but it didn’t hit me until today how cool this plugin really was!

“FeedFlare allows publishers to easily build ‘interactivity’ into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. Publishers can choose to include FeedFlare within the feed itself as well as on their blog or site.”

The past few days have been great for the FB StandardsStats plugin. Not only have I been in communication with the FeedBurner folks, it also got mentioned on the FeedBurner buzz blog. That gave the plugin some great exposure and uncovered a few bugs. It’s since been updated and re-packaged and FB StandardStats 1.0b is now available.

The biggest update is how the plugin displays the FeedBurner code. It seems that I was showing it not only on blog posts, but also in the feed. This could cause issues and confusion with feeds burned at FeedBurner. So I added a few lines of extra code to ensure that it only adds the StandardStats code in the browser version of posts and not in the feeds.

While working on a review of StandardStats from FeedBurner, the only real negative thing I could come up with was the fact that the install wasn’t simple for non-techies. Sure it’s easy for some, but I thought it could be easier. So I created the FeedBurner StandardStats WordPress plugin.

FB StandardStats makes installing FeedBurner’s stats code simple. No files to edit and no wondering if you got the code in the right place. Simply put in your user ID and the plugin will do the rest.

As a bonus, the plugin can also be used to show FeedFlare links on each blog post.

To Install:

1. Download FB StandardStats 1.0b
2. Upload fb_standardstats.php to the /plugins/ directory of your blog.
3. Activate via the Plugins area in WordPress’ admin.

If you didn’t hear, Performancing’s blog stats are no longer. They sold that part of the company to PayPerPost and PayPerPost returned it. Now no one is taking care of the stats and it’s been closed.

So my first thought was, what do I replace it with? Google Analytics is great, but a bit overwhelming for most people. Mint is one of my favorite stats packages, but costs $30 and I wanted something free for now. Who doesn’t? That’s when I saw Feedburner’s StandardStats.

StandardStats will track and report on blog visitors, inbound traffic, browser usage, OS usage, outbound clicks and much more. I just installed it and I’m waiting for my stats to come poring in.