TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Essential Statistics from Technorati’s State of the Blogosphere 2010

Lee Odden on Nov 4th, 2010     Blogging, Marketing Industry News, Online Marketing

State of the Blogosphere 2010Jon Sobel of Technorati has published the latest State of the Blogosphere Report for 2010 including stats from 7,200 blogger respondents world-wide. Started in 2004 by Dave Sifry, this annual report has provided insight into the growth of the blogging community and helps answer questions like: who is blogging, why, what are they blogging about, how often and where are they blogging from.

In 2008 Technorati added insights of individual bloggers to the report with an emphasis this year on women blogging. As a long time blogger and advocate of blogging for online marketing, I’ve always taken a lot of interest and insight from these reports.

For marketers and communications professionals seeking to better understand the changing nature of the social web and the role blogs pay within in it, here are some essential statistics from Days 1 & 2 (of 3) from the 2010 State of the Blogosphere Report:

Lee Odden

57 Million Blogs

Lee Odden on Nov 6th, 2006     Blogging, Online Marketing

Dave Sifry has released his quarterly State of the Blogosphere report which informs us that Technorati is now tracking 57 million blogs.  With this report comes some fun blogging stats:

  • 100,000 blogs created daily (Q3)
  • 55% of all blogs are active
  • Over 70% of pings are from known spam sources
  • English and Japanese remain the two most popular languages
  • Blogging Elite – 500 or more blogs linking in the last 6 months

According to the report Technorati continues to spend quite a bit of time fighting spam blogs, or splogs.
FYI: Online Marketing Blog is ranked 1,179 out of 57,000,000 blogs.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top