stephan spencer

Art of SEO: Best Search Engine Optimization Book in 2009

Our recent reader poll of 14 books either focused on, or with significant content dedicated to, Search Engine Optimization has concluded with 174 votes. And the winner by one vote and 27% of the total votes is….

Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C. Stricchiola.

.Art of SEO

Published by O’Reilly, this phone book sized bundle of SEO wisdom is chock-full of advice for marketers that want to leverage search engine optimization as a marketing channel. Congratulations on winning our Reader Poll!

Here are several reviews of Art of SEO to consider or you can take up O’Reilly’s offer to write one yourself.

Runners up for Best SEO book of 2009 were:

SEO Through Blogs & Feeds at SES

Blogging MonkeysWhile out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.

Here are a few of the blog optimization tips they gave out.

  • Ensure your feeds are showing the full post, not just excerpts.
  • Up the number of items in your feed from 10 to 20 to give users more.
  • Consider promoting other feeds such as categories & comments.
  • Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.

Five Reasons Why I Blog

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.

Video Interview on Transparency and Social Media

The WebProNews video blog posted an interview Mike McDonald did with myself and Stephan Spencer during the Chicago Search Engine Strategies conference where we talk about marketing and public relations issues with blogs and social media.


Congrats to Mike, Chris and Richard on a great job with these videos!

SES Chicago SEO Videos – Stephan Spencer

Stephan Spencer from Netconcepts traveled to Chicago all the way from New Zealand and shares information about the blog SEO session here at Search Engine Strategies Chicago where he’s presenting on RSS feed optimization. He also talks about his daughter’s success with optimizing her Neopets blog and he offers tips for search engine conference attendees.

Stephan writes for several blogs, most notably, Stephan Spencer’s Scatterings.