TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

PRSA Digital Impact: Tracking Social Media Trends

Lee Odden on Jun 16th, 2008     Online Marketing, Online PR, PR Conferences, Social Media

Lee Odden Steve Rubel

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.

Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.

Mass vs Micro. It’s less about reach and more about impact. Mass reach is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.

Lee Odden

Do Optimized Press Releases Work?

Lee Odden on May 5th, 2006     Online Marketing, Online PR, Press Release Optimization, SEO

My co-worker and public relations goddess Karen Sams has posted a nice list of press release optimization tactics over at Media Relations Blog. She covers:

  • Keywords
  • Headlines
  • Text links
  • Landing pages
  • RSS feeds

A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.

My response is that a really good writer can optimize a press release that does TRIPLE duty. What I mean by that is, a release can use keywords in the right places and frequency and form on a press release in a way that is engaging and effective for the journalists and bloggers that will receive them in their inbox or find them as they search for story ideas.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top