When most marketers think of innovation it usually refers to improving upon or coming up with a new way of accomplishing a particular goal. Perhaps it’s updating a marketing process, or introducing new services or solutions to better meet customer needs. Innovating within B2B marketing can be tough. Many may argue that “it’s all been done before”. The reality is, there is always an opportunity to innovate.
In preparation for the upcoming MarketingProfs B2B Marketing Forum TopRank Online Marketing has partnered with MarketingProfs to put together a series of interviews from some of B2B marketing’s biggest stars.
Kicking off our interview series is Cisco’s Tim Washer. Tim is a corporate storyteller that produces comedies, documentaries and someday, an informercial. Tim’s work has appeared in Advertising Age and The New York Times, and his comedy credits include the Late Show with David Letterman and SNL.