Once upon a time …
A long time ago in a galaxy far, far away …
There once was …
These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful.
As content marketers, we need to be in the business of storytelling if we want our content to resonate and inspire. As Shane Snow, Chief Creative Officer and Co-Founder of Contently, said during his session Create, Connect, And Optimize Through Storytelling: The New Formula For Content Success at the MarketingProfs B2B Marketing Forum.
“When you engage in a story, your brain lights up.”