When you hear the phrase “once upon a time…” your mind likely flashes to some of your favorite childhood stories. But what exactly is it that you remember about these stories, is it:
- The conflict between Cinderella and her stepmother, that didn’t stop her from finding a happy ending?
- The irony that Jack won a ticket on the Titanic at the last possible moment, only to slip away into the icy waters of the Atlantic?
- The various social norms that were crossed, broken or all but forgotten in Alice in Wonderland?
My friend Bob Knorpp has a good piece on AdAge this week:”
There’s a certain sentiment amongst many marketers that, “If you can’t measure it, it’s not worth doing.” While that perspective may not be entirely applicable to all online marketing, it certainly draws attention to the need for insight from measuring what we do to market, communicate, promote and influence on the web. The need to better understand the value and application of web analytics data as well as social media measurement is critical for companies that want to compete online.
