9:45am: Managing Search in an Uncertain Economy with:
LeeAnn Prescott, Director, Research & Communications, Efficient Frontier
Roger Barnette, President, SearchIgnite
Joe Charlson, CMO, EDMC
Moderator, Cam Balzer from DoubleClick Performics
Cam: “What uncertain economy?”. Panel will offer two perspectives: Agency (LeeAnn and Roger) and a client side marketer or CMO perspective (Joe).
LeeAnn from Efficient Frontier, manages 300-400 million in paid search management. EFF has seen an increase in spend of 35% over the past year.
Roger from SearchIgnite explains their technology platform and says they haven’t had that much fluctuation.
Joe from EDMC gives a client perspective. EDMC is a parent company, direct response. 70& of students from marketing, lead gen. Sees search spend rates to continue. In the past took a leap of faith and spent more without the data tracking and now that they have that, they’ll continue.