If you’re interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it’s important to develop an active base of subscribers and fans.
Subscribers and fans i.e. “a community” are a key ingredient of popular web sites. They are integral to increasing the reach of your communications steadily month after month. If you don’t have a passionate, interested group of people subscribed to your site now, put a plan in place to acquire them. Building an active community is a pillar of successful social media marketing.
Some of the top reasons subscribers and fans are a vital element of an online marketing growth strategy include:
The ~11% of web users who know to use RSS include the users savvy enough to be web publishers