TopRank Online Marketing

Miranda Miller

Online Marketing News: Facebook Brands Respond Faster, NASA Gets Social, Social Media Marketers Win Super Bowl

Miranda Miller on Feb 8th, 2013     Online Marketing News

Brands on Facebook More Socially Devoted Than Ever

In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page.

Among their Q4 2012 findings, SocialBakers reports:

  • The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012.
  • Brands answer 55% of questions posed to them on Facebook; in the second quarter of 2012, only 30% were answered.
  • Airlines, finance and telecom remain the three most responsive industries, though their positions have shifted since Q2 2012.
TopRank Online Marketing

SuperBowl Advertising Post Mortem: Tide Sticks it Out

TopRank Online Marketing on Mar 27th, 2008     Interactive Marketing, Online Marketing, Search Marketing

superbowl-advertising.jpg

While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of SuperBowl advertisements. What other event allows you to generate buzz simply by making a media buy?

When it comes to search, it is nearly useless to play Monday morning quarterback with SuperBowl advertisements. Whether Budweiser had a funnier ad than FedEx is not necessarily relevant to our world. But in order to determine whether companies maximized their $2.7 million investment, it is important to assess the lasting impact on searches for their products.

In a trend that is sure to continue, many companies endeavored to drive traffic to their website in hopes of generating online buzz. Godaddy.com was certainly the most explicit about this tactic, sending viewers online to catch a racy “forbidden” ad featuring NASCAR sensation Danica Patrick.

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