Holistic SEO Strategy: Zone or Man to Man?

In a recent conversation with a big brand company conducting their search marketing vendor selection process, I was asked what “our angle” was. What makes TopRank different from other SEO firms?

The question was followed up with the observations that other SEO vendors this company had talked to all seemed to distinguish themselves by focusing on certain aspects of search engine optimization. Some focused on content, some relied on links and others focused on code and the technical side of SEO.

I am a fan of the adage, “Fact tell and stories sell”, so whenever I can, I like to use an analogy or story to explain things. Hence came the “zone or man to man” idea to explain tactical versus holistic search engine optimization.