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Ashley Zeckman

6 Things Andrew Zimmern Taught Me About Working Hard to Reach Your Goals

Ashley Zeckman on Jun 26th, 2012     Content Marketing, Online Marketing

I recently attended the #TechMunch food bloggers conference in Minneapolis which had everything from a gourmet lunch to a buffet of knowledge shared from experts within the field.  The headline discussion for this conference took place between Bizzarre Foods Andrew Zimmern (@andrewzimmern) and WCCO’s Jason Derusha (@derushaeats).

While Zimmern is not travelling the world sampling exotic eats he resides in Minnesota with his family.  Or as he calls it, lives out of a suitcase when he’s home.  Zimmern had a wealth of knowledge about the food industry and working his way up the food chain in the restaurant business.

While Zimmern’s advice was mostly related to his experience within the food industry, much of the advice he bestowed upon the audience also applies to other lines of work.  In this post I have included ten of the lessons that I learned from Andrew Zimmern’s life experience, and how it can be applied to myself and others like me.

Lee Odden

A Recipe for Better Blogging: Optimize & Socialize #bweny

Lee Odden on Jun 4th, 2012     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

better bloggingOn Saturday I participated on a SEO panel at the first Minneapolis TECHmunch food blogger conference put on by Babette Pepaj with the help of local foodies like Stephanie A. Meyer. As prep for the event, I outlined a few things that I thought food bloggers might find useful for helping to improve organic search traffic to their content. Of course these tips aren’t limited in their usefulness to food bloggers, they apply to anyone interested in creating awareness, attention, interest and engagement with themselves or their brand.

I will be giving a track keynote at BlogWorld this week on Thursday morning (9am) covering bigger picture topics and specific tactics to help attendees to better use blogs as content marketing tools. Here’s the presentation info:

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