How to Address Technical SEO Issues to Increase Content Visibility


[Note From Ashley: Kevin is an SEO Analyst on the team at TopRank Marketing and has done an exceptional job uncovering and fixing technical issues for our clients. This is Kevin’s first post on and we look forward to him sharing his technical expertise on an ongoing basis with our readers.]

Websites that don’t work and are hard to navigate can be an incredibly frustrating experience for any user. If they load slowly, have broken pages, or duplicate content it can deter visitors from coming back and make it less likely that the content that you’ve worked so hard on shows up in search results.

New SEO Best Practices with Schema Markup

SEO Schema Markup

Web Developers often faint at the mere mention of ‘schema’. The mysterious term conjures up thoughts of impossible code to implement with benefits that seem difficult to pinpoint. At least, those were some of the perceptions surrounding schema markup.

Anne F. Kennedy, the sessions first speaker and member of the SES Advisory Board, wants to reduce that fear among the SEO community surrounding schema markup and explain the benefits derived from their usage. Kennedy polls the office and asks ‘how many currently use schema markup?’ With what appears to be a little over half raising their hands, a little step back is needed.

So Kennedy starts us with the basics: What is a ‘schema’ anyways?

Getting Marketing & Development Teams Working Together – SES Toronto

It’s a common story: an online marketing professional returns from a conference full of exciting new ideas and tactics, only to fail at selling those ideas internally.  In many cases, marketing and IT/development professionals don’t always understand each other, and as a result potentially high value projects stall out and never see the light of day.

How can you get your marketing and IT teams working together?  The following panel of speakers moderated by Tracy Falke, Social Media Specialist at Freestyle Interactive tackle the subject matter:

  • Jonathan Allen, Director, SearchEngineWatch
  • Puneet Bhasin, Independent IT Consultant,
  • Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association

Casey Rovinelli, Director, Digital Marketing, National Hockey League Players’ Association