Online Marketing Blog

Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

Here’s a screenshot:

Technorati now offers a link count widget that provides visitors to your blog with a real-time count of how many links you have to a particular post. I read about this on another blog and I cannot remember which one - sorry for not hat tip.
Speaking of widgets, I’ve got a great interview with Lawrence Coburn of Sexy Widget blog coming next week. Lawrence did a presentation last week at the WebmasterWorld Pubcon conference that generated a lot of widget buzz.

Danny does a swell job of slicing and dicing search engine popularity stats across comScore, NetRatings and Hitwise.

Dave Sifry has released his quarterly State of the Blogosphere report which informs us that Technorati is now tracking 57 million blogs.  With this report comes some fun blogging stats:

• 100,000 blogs created daily (Q3)
• 55% of all blogs are active
• Over 70% of pings are from known spam sources
• English and Japanese remain the two most popular languages
• Blogging Elite - 500 or more blogs linking in the last 6 months

According to the report Technorati continues to spend quite a bit of time fighting spam blogs, or splogs.
FYI: Online Marketing Blog is ranked 1,179 out of 57,000,000 blogs.

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
2) Make your posts easy to read. (Usability never goes out of style)
3) Link, link, link! (Amen - link in and link out)
4) Optimize for search engines. (Get some tasty blog optimization)
5) Post, post, post! (Yes and no - It’s just not always practical to post 5 - 10 times a day)
There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

Technorati has turned three says Dave Sifry and has rolled out a major update. Below is a screenshot and here’s the rundown from Sifry’s Alerts blog.

PRWeb is at it again with a new announcement on the addition of Technorati and PRWeb tags to the PRWeb news wire and press release distribution service. The press release, “Holy SHIFT! PRWeb Plays Tag with Social Media” comments that the new features will make it easy to add Technorati and PRWeb specific tags to your press releases.

The SHIFT Communications’ social media release was in part a motivator for the new services as the release from PRWeb states:

This is a re-post, with minor edits, from my blog, Blog on a Stick. I felt that it was worthy of posting here too.
-Thanks Thomas

For those that are just jumping into the blog world, or the Web 2.0 world for that matter, there is a new idea out there called tagging. Much like folders or categories, it’s a way of keeping things organized.

Lets start out simple with folders.

On your computer you have folders. Maybe a documents folder for paperwork, pictures folder for pictures and so on. You’ve probably even created your own folders. “Christmas 2005″ or “Work Documents” The idea is to keep your files organized on your hard drive. Simple enough.

Dave Sifry has posted his quarterly State of the Blogosphere with these results including the observation that technology product launches attract a significant amount of interest:

• Technorati now tracks over 35.3 Million blogs
• The blogosphere is doubling in size every 6 months
• It is now over 60 times bigger than it was 3 years ago
• On average, a new weblog is created every second of every day
• 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
• Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

Chris Pirillo and Jake hit up Search Engine Strategies New York and did a number of interviews which you can hear at his SES 2006 Archive page. Interviewees include:

• Copernic on Desktop Search
• David Sifry on Technorati and Entreprenuership
• Lee Odden on Blogs and Search Marketing (More “umms” and “ahhs” than you’ve ever heard in one conversation!”
• Jay Budzik of Intellext on Watson Contextual Search
• Jim Lanzone of Ask.com on Search
• Joshua Stylman and Peter Hershberg of Reprise Media on Contextual Advertising
• Danny Sullivan on SES, Tags and Googlefasting