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Lee Odden

Essential Statistics from Technorati’s State of the Blogosphere 2010

Lee Odden on Nov 4th, 2010     Blogging, Marketing Industry News, Online Marketing

State of the Blogosphere 2010Jon Sobel of Technorati has published the latest State of the Blogosphere Report for 2010 including stats from 7,200 blogger respondents world-wide. Started in 2004 by Dave Sifry, this annual report has provided insight into the growth of the blogging community and helps answer questions like: who is blogging, why, what are they blogging about, how often and where are they blogging from.

In 2008 Technorati added insights of individual bloggers to the report with an emphasis this year on women blogging. As a long time blogger and advocate of blogging for online marketing, I’ve always taken a lot of interest and insight from these reports.

For marketers and communications professionals seeking to better understand the changing nature of the social web and the role blogs pay within in it, here are some essential statistics from Days 1 & 2 (of 3) from the 2010 State of the Blogosphere Report:

Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

lightbulb.jpg

Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

sTechnorati Firefox & IE7 Browser Search Addon

Lee Odden on May 31st, 2007     Blogging

sTechnorati FF & IEWith the recent announcement of the slimmed down version of Technorati, s.technorati.com, my use of the blog search engine is on the increase once again. Now I’ve made it even easier to access by creating sTechnorati.

sTechnorati is a search plugin that works in both IE7 and Firefox 2. It’s actually built with the OpenSerch technology so as browsers adopt to that, they too can install sTechnorati. What it will do is install an option to search from your browsers built in search box and go directly to the s.technorati.com search results page. Just like the Google option that is already there now.

While making sTechnorati I took a few liberties. It’s set to search only English posts and posts with at least a little authority. I felt that would bring back the best results. If you want one with different settings, just ask and I’ll toss a new one together.

Lee Odden

I was wrong, Technorati Rocks

Lee Odden on May 23rd, 2007     Blogging

So guess what happens when you post to fast and don’t read all the details? You feel like an idiot. :)

One of my biggest complaints about Technorati is that I love blog search, but don’t need all the social media elements. Photos, audio and video just aren’t want I want to see. I wrote that the new Technorati is nice, but to over done for me. Guess what, they already knew that people felt that way and built a striped own version.

sTechnorati

http://s.technorati.com is nothing but blog search. Quick, uncluttered and simple. A big thanks goes out to the Technorati crew for this!

Now the only thing that Google still has is the ability to search by date (past hour, day, week, month, custom) and yet sort by relevance or date. But now I guess I’m just being picky. ;)

Lee Odden

New Technorati Is Hot, But Still Flawed

Lee Odden on May 23rd, 2007     Blogging

Technorati LogoI’ve been a big fan of Technorati since the beginning, but once it tried to become the ‘one stop shop’ for social media search, I’ve strayed. I don’t care about videos, pictures and audio. I really want just a good blog search. So I switched to Google Blog Search. With the new design though, my want to use Technorati is coming back.

One big reasons for leaving, other than all the extra social stuff, was that when I subscribed to an RSS feed, it kept telling me the some post was new every time I checked my feeds. I haven’t signed up for any new Technorati feeds lately as Google Blog Search has that down.

Lee Odden

Technorati Adds Authority to SERPs

Lee Odden on May 4th, 2007     Blogging, Online Marketing

After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

Here’s a screenshot:

technorati-authority.gif

Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

Lee Odden

Easy Social Media Optimization via Photos

Lee Odden on Feb 7th, 2007     Blogging

BloggerDesign iPhotoIn case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

Lee Odden

Use Avatars to Show Authority

Lee Odden on Feb 1st, 2007     Blogging

Technorati Screen Grab - AviatorsToday’s tip is quite simple and easy, it’s merely creating an avatar for yourself which will represent you across the web.

An avatar is just an image. A logo or icon that represents you or your business. It could be your picture, your cat’s picture, a cartoon character or just a cool design. I’d recommend picking one that is original for best results.

Now, when you create your blog, put your avatar on it. When you register at a form, use your avatar. Services like Technorati and MyBlogLog have the ability to upload a profile image and you’d want to stick it there too. There is even a global avatar service called Gravatar that will show your avatar on other blogs that have this functionality enabled in the comments. Ideally you’d want them all to match to build your identity. But mixing a photo and a logo treatment also seems to work well.

Lee Odden

Tagging Turns Two

Lee Odden on Jan 9th, 2007     Blogging

Technorati CakeTechnorati announced tagging just two years ago! I found it hard to believe that tagging is only two years old. But on the web, I guess two is much longer than I think.

“Tags are a simple, yet powerful, social software innovation. Today millions of people are freely and openly assigning metadata to content and conversations. Unlike rigid taxonomy schemes that people dislike, the ease of tagging for personal organization with social incentives leads to a rich and discoverable folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy outperforms more structured approches to classification”
- Technorati’s Tag Announcement two years ago.

Lee Odden

Pre Thanksgiving Search Links

Lee Odden on Nov 22nd, 2006     Marketing Industry News, Online Marketing

Technorati now offers a link count widget that provides visitors to your blog with a real-time count of how many links you have to a particular post. I read about this on another blog and I cannot remember which one – sorry for not hat tip.
Speaking of widgets, I’ve got a great interview with Lawrence Coburn of Sexy Widget blog coming next week. Lawrence did a presentation last week at the WebmasterWorld Pubcon conference that generated a lot of widget buzz.

Danny does a swell job of slicing and dicing search engine popularity stats across comScore, NetRatings and Hitwise.

Lee Odden

57 Million Blogs

Lee Odden on Nov 6th, 2006     Blogging, Online Marketing

Dave Sifry has released his quarterly State of the Blogosphere report which informs us that Technorati is now tracking 57 million blogs.  With this report comes some fun blogging stats:

  • 100,000 blogs created daily (Q3)
  • 55% of all blogs are active
  • Over 70% of pings are from known spam sources
  • English and Japanese remain the two most popular languages
  • Blogging Elite – 500 or more blogs linking in the last 6 months

According to the report Technorati continues to spend quite a bit of time fighting spam blogs, or splogs.
FYI: Online Marketing Blog is ranked 1,179 out of 57,000,000 blogs.

Lee Odden

Dave Sifry on Marketing Your Blog

Lee Odden on Jul 31st, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing

Wired recently ran another “How To” with this one including sage advice from Technorati founder, Dave Sifry on how to make your blog more popular:

1) React quickly. (Nothing is more fun than calling an A lister on hype or fluff)
2) Make your posts easy to read. (Usability never goes out of style)
3) Link, link, link! (Amen – link in and link out)
4) Optimize for search engines. (Get some tasty blog optimization)
5) Post, post, post! (Yes and no – It’s just not always practical to post 5 – 10 times a day)
There are also several tips on sprucing up your MySpace site, Amazon Picks and reblogging. Check it out.

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