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Thankful Wishes From Online Marketing Blog

TopRank Online Marketing on Nov 25th, 2009     Online Marketing

What TopRank Online Marketing Is Thankful ForWith Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.

But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I have a lot to be grateful for, considering the people I interact with on a daily basis and the work I’m tasked with each day.

michelle bowles
Michelle Bowles

Having been a part of the TopRank Online Marketing team for 4 months  now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome.

TopRank Online Marketing

SES San Jose: SEO Rehab & Intervention

TopRank Online Marketing on Aug 20th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

SEO Rehab & Intervention Panel

The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that’s what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO.

Here are a few good tips:

  • Spend your time on what your doing next. Things change, so should you.
  • Why check your page rank daily when it changes quarterly?
  • When page rank does change, and if yours goes down, check the sites in your industry. Did they all go down? If so, stop panicking.
  • Other time wasters include checking rankings, backlinks and pages indexed constantly.
  • Feed your addition with tools that will do the checking for you. Then you can get a quick overview.
TopRank Online Marketing

SES San Jose: Search Behavior Update

TopRank Online Marketing on Aug 20th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site.

Search Behavior Update Panel

Here are a few of the thoughts shared:

John Marshall

  • It’s hard to get good search behavior update unless you have access to a search engine or HitsLinks.
  • Lots of people look at the keywords area in analytics. This shows a narrow view of activity.
  • We should be using site search data from your website to get visiter intent. This is very valuable.
  • Often times, free data like this is often ignored and it shouldn’t be.
TopRank Online Marketing

SES San Jose: Getting Vertical Search Right

TopRank Online Marketing on Aug 20th, 2008     Marketing PR Conferences, Search Engine Strategies, SEO, SEO Tips

Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about semantic search and how it’s being worked on, but if you can’t wait, vertical search is something you can use today.

Getting Vertical Search Right Panel Vertical Search Growth

Philip James from Snooth was the first presenter. He said that back when the web was smaller, regular search engines worked better as they had fewer pages to work with. Now, with trillions of pages, it’s getting harder and harder to get good results. This is where vertical search comes into play. They have a smaller index and can provide a higher quality result. As an example, if you are on a food vertical search site and search for ‘spicey’ it already knows it has to do with cooking.

TopRank Online Marketing

SES San Jose: Identify, Analyze, Act: SEM by the Numbers

TopRank Online Marketing on Aug 19th, 2008     Marketing PR Conferences, Search Engine Strategies, Web Analytics

SES Analytics Session : PowerWhat is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In Identify, Analyze, Act: SEM by the Numbers, they gave tips on what you should be looking at and what you should be paying attention to.

Here are a few of the tips & thoughts that were shared:

Craig Danuloff

  • Invisibility; what can’t we see?
  • Every search is a question, every ad is an answer. Keywords simply connectors.
  • ROAS is a ‘feel good’ metric. don’t take it seriously.
  • Deception – Can you trust what you see?
  • Accuracy – What’s the margin of error. Is there statistical significance?
TopRank Online Marketing

SES San Jose: 7 Proven Ways to Get Your Website on Page 1 Organically & Then Convert

TopRank Online Marketing on Aug 19th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Shawn MooreThis sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines.

Here are the 7 Proven Ways to get Your Website on Page 1 Organically & then Convert as stated by the presenter Shawn Moore.

  1. Content is King
    What your content says, what your images and video show not only give users a first impression, but those items are also important to how a search engine is going to interpret your website.
  2. Navigation and Architecture
    Looking into the way that your menus and internal linking structure are important. Can the web crawlers see and index your navigation? Or is it in JavaScript or Flash that may not be as search friendly?
TopRank Online Marketing

SES San Jose: Storyteller Marketing: How The Art of Storytelling Matches Up With the Business of Marketing

TopRank Online Marketing on Aug 18th, 2008     Marketing PR Conferences, Search Engine Strategies, SEO, Social Media

Every brand has a story and every story has a purpose.  But what does your story say about you? 

Storytelling Panel

The Storyteller Marketing session was fantastic.  It’s a different way at looking at marking.  Some presenters didn’t even consider themselves marketers, instead, storytellers.  It’s all about finding or creating a story that will spread, in a positive way, around the web, from mouth to mouth and be more than just some advertising campaign.

A few good examples that they provided included Dove’s Pro-Aging, Kleenex stories and Apple’s recent Mac & PC.  Sometimes the stories are true, sometimes their created, but they are never fake.  You can’t pay someone to pretend to have a story as it doesn’t work.  It’s got to be real.

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SES San Jose: Semantic Search: How will it change our lives?

TopRank Online Marketing on Aug 18th, 2008     Ask, Marketing PR Conferences, Search Engine Strategies, Search Engines, SEO, Yahoo

Where is search headed?  We’ve heard of semantic search for a few years now, but what’s going on with it?  Each major search engine is taking the next steps but some are closer than others.  

Actually, what we are beginning to see is semantic and universal search merging together.  Yahoo, Ask, Powerset and Hakia showed screenshots that included images, videos, ratings and other media.  Are universal and semantic search the same?  Possibly. 

Yahoo Semantic Search Results Enhanced Ask Semantic Search Results Enhanced
– Sorry for the bad pictures. I haven’t got down the art of taking pictures of PowerPoint slides.

TopRank Online Marketing

SES San Jose: More Customers, Fewer Costs: Why Marketing to the “Long Tail” Makes Sense

TopRank Online Marketing on Aug 18th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases.

Long Tail Graph

Long-Tail Example: Head, or larger keyword phrases, could be printers. The long tail contains all the individual makes, models, sizes and types of printers.

What made this session good was that each presenter had a different perspective. Local, ad network, eCommerce and organic search.

TopRank Online Marketing

5 SEO Bloggers in the Sun at SES San Jose

TopRank Online Marketing on Jul 18th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Minnesota to California

You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.  I am also headed out to sunny California next month. There’s plenty to take in on a trip to the Golden State including the beautiful weather, celebrities, good wine, and, of course the Search Engine Strategies Conference.

Here are a few of the sessions I’m planning on covering:

More Customers, Fewer Costs – Why Marketing to the ‘Long Tail’ Makes Sense
Who doesn’t want more customers and fewer costs? Isn’t that a business’ dream? This session will be interesting as there have been recent stories on how the long tail is not as effective as we once thought. I still believe in the long tail though.

Lee Odden

2007 MIMA Summit Wrap Up

Lee Odden on Oct 5th, 2007     Interactive Marketing, Marketing PR Conferences, MIMA Summit, Online Marketing

Editor’s Note: Wednesday this week was the annual MIMA Summit held downtown Minneapolis. With our current workloads and schedules, I wasn’t planning on having TopRank staff attend, but received some last minute encouragement so I had Thomas and Dana attend the whole day and was able to slip in for the last 3-4 hours myself. The attendance nearly doubled over last year to 700+ attendees (an estimate I heard at the event). Hats off to MIMA members for a great job spreading the good interactive marketing word.

The following are wrap-ups from MIMA Summit veteran attendee Thomas McMahon and first-timer Dana Larson.

Thomas McMahon
Thomas McMahon

Going to the MIMA Summit is always a treat. It’s amazing to see how many local people are in the industry and take the time to come out and enjoy a day of great food, networking and great presentations.

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