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Lee Odden

The Power of We: How to Build Personal & Corporate Brand Thought Leadership Through Social Content

Lee Odden on Feb 4th, 2013     Brand Management, Online Marketing
Mari Smith & Lee Odden

Mari Smith exemplifies personal brand through social content

Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.

For myself, blogging, speaking and becoming an author have been less about becoming a “brandividual” than to serve as a proxy to the consulting that TopRank Online Marketing offers.  This approach has served us well, resulting in creating awareness internationally and keeping customer acquisition costs extremely low.

Alternatively, many companies focus solely on brand promotion without any real people behind those social media interactions.  This generic brand approach often finds social content efforts lacking. Engagement tends to be low, attention spent by the community superficial and the momentum of community growth is elusive.

TopRank Online Marketing

5 Tips for Better B2B Branding

TopRank Online Marketing on Mar 26th, 2010     B2B, Blogging, Content Marketing, Interactive Marketing, Online Marketing, Social Media

Think branding only falls in the B2C court? Think again.

In fact, three of the top 10 brands in 2009, as ranked by Interbrand, generate a sizable amount of revenue from their B2B customers: IBM, Microsoft and GE.

As a B2B marketer your brand is your most valuable asset.

B2B branding is less about cool, hip monikers (the Apples and Starbucks of the world) – and more about thought leadership.

Particularly in down economies, B2B prospects and customers conduct significant research leading up to purchases. That means you as a marketer have to educate them early on, and establish your brand as a trusted resource that gets their problems and has the solution.

To help your organization be seen as the thought leader it is, we’ve identified five B2B branding tips:

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