tim converse

Duplicate Content and Multiple Site Issues

Chris Sherman
This session was moderated by Chris Sherman and included the following speakers: Mikkel deMib Svendsen, Shari Thurow, Adam Lasnik (Google), Tim Converse (Yahoo) and Jon Glick (Become.com) who is filling in for Anne Kennedy whose husband unfortunatley passed away over the weekend.

Duplicate content has resurfaced as an issue due to the increased use of syndication.

First up is Jon Glick.

What is duplicate content? Multiple domains with same home page. Duplicate content is a problem because while search engines want your content, they want unique content. Search engine webmaster guidelines offer specifics.

Example problems:
– Dynamic urls where different urls can access the same content.
– Multiple domains and one web site

SEO, New Media PR and Social Media Links

Here are this week’s list of blogs/sites that I’ve added to my huge list of resources and blogs covering search engine optimization, new media public relations and marketing with social media.

Timboy – Tim Converse at Yahoo offers a great sense of humor and is sometimes referenced as Matt Cutts’ alter ego. One of my favorite posts of Tim’s, “Search Engine Optimization from Black to White“.

SpinThicket is a sort of Fark for public relations and advertising created by PR Firm Idea Grove,who also publishes the excellent Media Orchard blog.

Online Business by Brian Mark – An active WebmasterWorld member, conference speaker and SEO guru for ToolBarn.com

Marshall Clark SEO Consulting Blog – Seven Years In SEO / From Term Vector to TrustRank. Offers a handy post on, “Sun Tzu‚Äôs Guide: Dominate Google in 5 Easy Steps” and other useful how-to’s.