In my quest to find a more efficient and effective way to leverage Twitter, I’ve come across a plethora of new and interesting social media tools.
Recently, I’ve been testing two tools that surfaced in my research, Timely and Buffer, which I classify as tweet timing tools. Timely is a product of the folks at Flowtown and Buffer is from the co-creator of OnePage.
This relatively new and emerging class of tools helps users schedule their tweets based on the best time of day based on the probability of click or a re-tweet. They both appear to use an algorithm that is able to discern what time of day the majority of your users will see your tweet, increasing the probability that someone will re-tweet it.