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Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

Feeding Journalists With Deli.cio.us

Lee Odden on Jul 17th, 2006     Online Marketing, Online PR, Social Bookmarking, Social Search

Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM – the word of mouth marketing industry of which bzzagent is the focus.

What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction — on a daily basis — by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!

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